Groov Caulk by GE

The essential fall task of weatherizing your home with caulk just got a whole lot easier!

With the introduction of Groov* caulk by GE, an entirely new technology unlike anything on the market, consumers no longer have to sacrifice either long-lasting performance or ease of use when they buy caulk. Groov caulk performs and lasts like silicone, providing sustainable savings over time, and it is easy to use and tool like an acrylic.  Better yet. . . Groov is even paintable.  Never before has long- lasting performance been paired with such little mess and frustration.

Groov: Combines the Benefits of Silicone & Acrylic Caulk

Performs & Lasts Like Silicone—Just like 100 percent silicone, Groov caulk will never shrink, crack or break down.  To obtain long-lasting energy savings and protection from water leakage, you need a caulk like Groov that won’t deteriorate over time.  Regardless of moisture, humidity, cold, heat or sun, Groov will remain as waterproof, flexible and durable as the day you first apply it.  With Groov, the caulk will remain unchanged over time.

Easy to Apply & Paint Like Acrylic—With some caulk, even a slip of the hand can result in a big mistake, which can make caulking a messy and frustrating experience.  Now, regardless of skill level, Groov is easy to apply and tool like acrylic, and it’s paintable.  Groov’s texture is smooth like acrylic’s, without being sticky or stringy, making it easier to get a professional-looking finish.  And, the texture makes it less difficult to keep caulk in the joint rather than on hands and surrounding surfaces, which creates the dreaded mess.

How to Find Groov

Groov is now available in Exterior/Interior or Kitchen/Bath/Plumbing at Lowe’s, The Home Depot, Ace, True Value and Do It Best hardware stores.  It is sold in 9.0 fluid ounce packages, available in white with a SRP of $7.49-$8.49.